INTRO & BRIEF

It was a pleasure to work with Roots of Kin and their dedicated founder to create a hyper-skin-safe launch line of products.

There is no legal framework for what ’clean’ beauty actually is and the founder was frustrated with clean beauty brands loading their products with ingredients that weren’t ideal for those with sensitive and breakout-prone skin.

These formula focus on the mantra that less is more - stripped back formulas developed using well tolerated ingredients that can be used long term.

She took on the challenge and Roots of Kin was born. Their products are non-allergenic, non-comedogenic and are infused with extracts honouring her dual Scandinavian/Singaporean heritage.

This brand is certainly one to watch!

Check out Roots of Kin here: Roots of Kin